Jumping the Shark

Has the NRA officially jumped the shark?  In the past two days they have released a game for the iPhone which teaches young kids to shoot automatic weapons.

Now, they have released a commercial which targets the President’s children.  If the organization did not have a problem after the Newtown massacre they certainly have one now.  Who is their PR representation?  And, does their PR rep really believe this is the best way to convey their message?  Below is the new commercial.  What do you think?

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